Social media analytics to improve your influence

RANKING BASED ON ACTUAL INFLUENCE

Followers and friends are important. For sure. But it is not the only thing that matters. In fact, we believe it is a poor proxy for your influence in social media.

Once you have signed in to bumblewing, we measure three things.

  • Recognitions, i.e. the number of reactions you receive on your posts. This is evidence that people are reacting to what you are posting.
  • Engagement, i.e. the number of comments and mentions related to your post. This is evidence that you manage to engage your followers and friends through your posts.
  • Viral actions, i.e. number of shares and retweets for your posts. This is evidence that your followers and friends REALLY like what you are posting.

Recognitions, engagement and viral actions is measured for each connected social media platform and then ranked against other influencers in the bumblewing network. The ranking is then summarized to an overall ranking for each platform. The overall ranking is then used as a basis for the scoring where overall ranking of 1 in a platform will award you 100 in score.

HOW TO ACHIEVE INFLUENCE

Here at bumblewing we have a clear perspective on how influence is achieved, after all that is what we do. We believe influence can be achieved by having really high action rates, this means in reality that a large share of your followers and friends act on your posts. Action rates is measured in action rate for reactions, engagement rate for comments and virality rate for shares.

Another way of achieving influence is to make sure you grow your own network, i.e. your number of followers and friends. The real stars in social media managed to combine high action rate with a large network, but that is hard.

  • Greenfielders: This is where everybody starts, with a relatively small amount of followers and friends and with relatively low action rates. Hey, its a start!
  • Broadcasters: Relatively low action rates, but sometimes instead with an insane amount of followers and friends. Good broadcasters clearly and with possible good influence.
  • Experts: Not necessarily an impressive amount of followers and friends, but hey do they listen and react to your posts. Clearly an expert with good influence.
  • Stars: The hardest position of them all, the stars. High action rate towards large amount of followers and friends. Influence nirvana!

So why does this matter at all? Because it is superduperimportant of course. It means you need to think about what you post, because that is what potentially can improve your action rate. Followers and friends react to interesting and good posts, and care less about the rest. You need to know your followers and friends, simple as that. And do we even need to talk about the tempting opportunity of buying followers and friends, didn't think so.

7 IS THE MAGIC NUMBER

Recognitions, engagements and viral actions are measured on a 7-days period. This means that we as an example aggregate the number of reactions you achieve on posts posted last seven days. We always look 7 days back. This means that your score and your ranking actually has the possibility to move up pretty quickly. It also means that if you take vacation for a couple of days it will actually hit your score. Exactly the way it should be!

When you look at your dashboard (only visible on the full dashboard), the NETWORK DATA section, this data represents your 7-day statistics. This is the basic data used for all calculations in bumblewing. When calculating your influence, i.e. actions achieved, this number represent the average per post, based on the 7-day history stored in the NETWORK DATA section. Clear enough?

  • Network data: Aggregated numbers based on your activities on connected accounts for the last 7 days.
  • Action rates: Average rates in % based on the 7-days historic data.
  • Influence: Average influence, measured as number of actions per post. Calculated based on your 7-days historic data.

A FAIR SCORE THAT YOU CAN IMPACT

At bumblewing we believe a good scoring algorithm should have two key characteristics:

  1. Simple: It should be simple enough. This means you should understand why you e.g. get score 63. As a consequence of this we keep the number of parameters to a minimum.
  2. Transparent: We are not hiding anything from you. Our aim is to make the scoring and its principle as transparent as possible.

Based on the individual social media platform rankings we add also the profile completeness score and give you the total bumblewing score.

If you are ranked as number one in a social media platform, you will get 100 in score, if you have the lowest possible ranking in the network you will get 0. Full profile completeness will give you 100 in score, pretty easy actually.

Total bumblewing score is based on individual score per social media platform. Maximum total score is 100. In order to get 100 you need to have a fully updated profile and be ranked as #1 in all of your connected social media platforms. Pretty hard, but hey, who said it should be easy?

CONTACT
bumblewing AB
Grev Turegatan 10A
114 46 Stockholm
P: +46 76 133 14 00
Email
info@bumblewing.com