Our vision and mantra is "Opinions matter", it means a lot to us. Our fundamental belief is that opinions is one of the most important assets in today's society, in general but more specifically also in social media. We do not typically talk about influencers, we rather talk about opinionaters. Opinionaters then usually gain influence through their opinons and consequently becomes influencers.
Followers and friends are important. For sure. But it is not the only thing that matters. In fact, we believe it is a poor proxy for your influence in social media.
Once you have signed in to bumblewing, we measure three things.
Recognitions, engagement and viral actions is measured for each connected social media platform and then ranked against other influencers in the bumblewing network. Ranking is based on total number of actions (Recognitions + Engagements + Viral actions) for each users and each social media platform is ranked individually. If you are ranked as number 1 in the bumblewing network for a specific social media platform, you will receive the score 100.
Here at bumblewing we have a clear perspective on how influence is achieved, after all that is what we do. We believe influence can be achieved by having really high action rates, this means in reality that a large share of your followers and friends act on your posts. Action rate is measured as total actions received in relationship to the number of followers/friends you have, action rate is measured individually for each social media platform.
Another way of achieving influence is to make sure you grow your own network, i.e. your number of followers and friends. The real stars in social media manages to combine high action rate with a large network, but that is hard.
So why does this matter at all? Because it is superduperimportant of course. It means you need to think about what you post, because that is what potentially can improve your action rate. Followers and friends react to interesting and good posts, and care less about the rest. You need to know your followers and friends, simple as that. And do we even need to talk about the tempting opportunity of buying followers and friends, didn't think so.
Recognitions, engagements and viral actions are measured on a 7-days period. This means that we as an example aggregate the number of actions you achieve on posts posted last seven days. We always look 7 days back. This means that your score and your ranking actually has the possibility to move up pretty quickly. It also means that if you take vacation for a couple of days it will actually hit your score. Exactly the way it should be!
When you look in the network data section of your dashboard, this data represents your 7-day statistics. This is the basic data used for all calculations in bumblewing. When calculating your influence, i.e. actions achieved, this number represent the average per post, based on the 7-day history stored in the network data section. Clear enough?
At bumblewing we believe a good scoring algorithm should have two key characteristics:
Based on the individual social media platform rankings we add also the profile completeness score and give you the total bumblewing score.
If you are ranked as number one in a social media platform, you will get 100 in score, if you have the lowest possible ranking in the network you will get 0. Full profile completeness will give you 100 in score, pretty easy actually.
Total bumblewing score is based on individual score per social media platform. Maximum total score is 100. In order to get 100 you need to have a fully updated profile (will give you max score 10) and be ranked as #1 in all of your connected social media platforms (will give you max score 90). Pretty hard, but hey, who said it should be easy?