Privacy Policy

Effective Date: August 21, 2021

This Privacy Policy explains how Bumblewing, a service operated and provided by Bumblewing AB (collectively, “Bumblewing,” “we,” “us,” “our”), collects, uses, and shares information when you access and use our websites or when you otherwise interact with us (collectively the “Services”).

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.

Collection of Information

Information You Share With Us

We collect the personal information you voluntarily provide to us. For example, when you open a Bumblewing account, we collect information from the social networks you connect in accordance with the permissions enabled by such service (such as information about your profile, email address, posts), as well as your name, email address, and any other information you choose to provide. After you open a Bumblewing account, you may also choose to provide us with additional personal information, such as your bio, location, address, gender and age information. If you correspond with us, we will also collect the information you provide us, such as the content of your message, your email address, and your contact information.

Additional Information We Receive About You

Bumblewing works by collecting and analyzing data that is made publicly available, such as public engagements on your posts, and public and non-public data from the social networks you connect, in order to accurately measure your influence. Bumblewing might also collect data about future Bumblewing-assignments that you voluntarily chose to participate in through our Services.

When you visit our websites or enable our Services to collect data from your social networks, we automatically collect certain information from your device, as follows:

  • Log information: We log information about the use of our Services, including pages viewed.
  • Information Collected by Cookies: We use cookies to collect information. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits.
  • How We Use the Information We Collect

    We use the personal information we collect to provide, maintain, and improve our Services. We may use the information we collect to:

  • Display your public Bumblewing profile, including information about the social networks you connect to your Bumblewing account, on our Services.
  • Send you technical notices, updates, security alerts and support and administrative messages and to respond to your comments, questions and customer service requests;
  • Communicate with you about products, services, offers and events offered by Bumblewing and others, and provide news and information we think will be of interest to you;
  • Monitor and analyze trends, usage and activities in connection with our Services, including the performance of your posts and assignments;
  • Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights, safety and property of Bumblewing and others; and
  • Personalize and improve the Services and provide features that match user profiles or interests.
  • Analytics Services Provided By Others

    We may allow others to collect data on the Services, e.g. Google Analytics. These entities may use cookies to collect information about your use of the Services. This information may be used by Bumblewing to improve the Service.

    How We Share the Information We Collect

    We may share information about you as follows or as otherwise described in this Privacy Policy:

  • We use Klarna as the provider of our checkout. This means that we might transfer your personal data in the form of contact and order details to Klarna when the checkout is loaded, in order for Klarna to manage your purchase. Your personal data transferred is processed in line with Klarna’s own privacy notice.
  • In response to a request for information if we believe disclosure is in accordance with, or reasonably required by, any applicable law, regulation, legal process, or governmental request;
  • To protect the safety or integrity of our platform, including to help prevent malicious actors on our services who act inconsistent with our agreements or policies, or to explain why we have removed content or accounts from our services; to address fraud, security, or technical issues; or to protect our rights, property or safety or the rights, property or safety of others;
  • When such information is public, such as your public Bumblewing profile and public information on the social networks that you connect to Bumblewing; and
  • With your consent or at your direction.
  • We may also share aggregated or de-identified information, which cannot reasonably be used to identify you individually.

    Third Party Sites

    This Privacy Policy does not describe the privacy practices of Bumblewing’s customers, the social media services that you may access through the Services, or any other websites linked from the Site. For more details about the privacy practices of those websites and services and the choices they make available to you, please refer to their respective privacy policies.

    Your Choices

    Your Bumblewing Account

    You may update, correct or delete information about you that you provided to us and associated with your Bumblewing account by logging into your Bumblewing account or contacting us using the information in the “Contact Us” section below. If you wish to close your account, you can contact us using the information in the “Contact Us” section below, but note that we may retain certain information as required by law or for legitimate business purposes.


    Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

    Children and Our Services

    Our Services are not directed to children, and you may not use our Services if you are under the age of 13.

    Residents of the European Union or EFTA States

    Additional Rights

    If you are located in the European Union or EFTA States, you may have additional rights available to you under applicable laws, including to access your personal information, have it erased, have it corrected, or object to or restrict processing. If you would like to make such a request, please use the details provided in the “Contact Us” section below. Where we rely on your consent to process personal information, you have the right to withdraw or decline your consent at any time. Please note that this does not affect the lawfulness of the processing based on consent prior to its withdrawal, and removing consent to process information necessary for the function of a product or service may cause that product or service to no longer work.

    Legal Basis for Processing

    If you are located in the European Union or EFTA States, our legal basis for collecting and using your personal information will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only where: (1) we need the personal information to perform a contract with you (such as delivering products or services you requested), (2) we have your consent to do so, or (3) the processing is in our or a third party's legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information, or may otherwise need the personal information to protect your vital interests or those of another person.

    If there are any questions regarding this privacy policy you may contact us using the information below.

    Bumblewing AB
    Box 5368
    102 49 Stockholm